Every now and then a product comes along that causes a storm on Amazon, with reviewers gushing about the perfect pair of tweezers or hailing the latest ‘miracle eye cream’.
And 2018 has had its fair share of these. From the Korean face wash that sold out in ten days to the hair irons that notched up over 30,000 reviews, there are certain beauty products that seemed to send shoppers wild.
So to make sure you don’t miss out on this year’s best buys, we’ve brought you a rundown of some of the top rated and most popular products from 2018.
With close to 20,000 reviews and a 4.4 star rating, this deep pore cleansing mask has earned itself a cult following on Amazon and is particularly popular amopng acne sufferers. Comprised of 100% Calcium Bentonite Clay, the mask has variously been described as ‘fabulous’, a ‘miracle product’ and a ‘magic beauty routine’. And at just over $10 a 1lb pot, it’s nothing short of a steal.
These surprisingly affordable tweezers are proving to do just as good a job as pricier products. According to the brand, the slanted model features ‘perfectly calibrated tension for more control and a stress free tweezing ritual’ to root our every stubborn hair. Popular in both the US and the UK, on this side of the Atlantic, the tweezers boast an average of 4.3 stars with shoppers describing them as ‘absolutely perfect’ and ‘the best ever’.
Boasting an impressive 30,000 reviews with an average of 4.3 stars, this flat iron has been hailed as the ‘holy grail’ of straighteners by reviewers. It credits tourmaline-infused ceramic plates with reducing static and frizz, and eight micro-sensors with HeatBalance technology for evenly distributing heat.
This serum promises to claims to target the most common signs of aging including brightness, firmness, fine lines, wrinkles, dark spots & sun spots. The brand highlights the thousands of Amazon customers who ‘rave about brighter, fresher looking skin, improved tone and clarity, smaller pores, less breakouts, fine lines and dark spots’.
Charcoal powder has become ever-more popular in 2018 as a means for natural teeth-whitening, and this particular product has notched up more than 18,000 views on Amazon with an average 4.3 star rating. Fans of the powder rave about the difference the product makes in just a few uses.
This natural silk sleep mask and blindfold now has has more than 10,000 reviews on Amazon with shoppers hailing it as the best product of its kind for its ability to completely block out light. The manufacturers say its success is all down to being made from 100 per cent breathable mulberry silk on both sides.
With a 4.5 star rating and nearly 11,000 reviews, this alcohol-free toner has been a consistent best seller for Amazon in 2018. Reviewers praise the product’s affordability (it’s currently half-price on Amazon), and have variously described it as ‘super effective’, ‘magic on my skin’ and ‘the best toner I’ve ever tried’.
This popular eye gel is packed with Hyaluronic acid, Matrixyl 3000, vitamin E and plant stem cells with women claiming the potent formula is ‘the best they’ve ever used’. It currently has over 13,000 reviews on Amazon, with many customers sharing before and after photos to illustrate the product’s effectiveness.
With an average rating on 4.5 stars, this organic Ghanaian shea butter has a legion of fans on Amazon, who say it ‘transforms hair and skin’ and ‘works wonderfully’ and is ‘super mosturizing’. According to the manufacturer, it ‘relieves eczema, moisturizes skin, boosts collagen production, fades scars and stretch marks, and reduces inflammation’.
After earning a cult following in the UK, this K-Beauty favorite launched in the US in June to rave reviews. When it went up for sale to US customers on Amazon, the cleanser, which boasts a lightweight sorbet-like texture that helps to remove makeup and impurities, flew off the shelves and sold out in just ten days.
Amopé’s electronic foot file is designed to buff away hard skin in minutes for smooth results after just one use. Its fans on Amazon, where the foot file has a 4.1 star rating, call the product a ‘miracle worker’ and ‘fantastic’, and rave about ‘instantly beautiful’ and ‘baby soft’ feet.
This shampoo promises to fight hair thinning naturally using a ‘powerful blend of biotin, pumpkin seed, black cumin seed oil, nettle, and other plant-based ingredients to help increase volume and thicken hair’. Fans on Amazon hail the shampoo as ‘the product that saved my hair’, ‘spectacular value’, and ‘an excellent discovery’.
This hydrating mist has been dubbed a ‘miracle worker’ by thousands, with the likes of Kylie Jenner, Bella Hadid and beauty YouTuber Nikkie Tutorials endorsing it publicly. With an average of 4.4 stars, the spray has earned its fair share of fans on Amazon, with reviewers describing it as ‘amazing’, a ‘skincare must-have’, and a ‘miracle for my skin’.
This budget-friendly hand cream has earned an impressive 4.5 stars on Amazon. Perfect for winter, it promises to heal, relieve, and repair extremely dry, cracked hands. And thousands of reviewers agree, with customers describing it as a ‘blessing’, ‘magic’ and a ‘miracle product’.
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